Double Knit Yarn - awaisthetechie.com

DKYarn – eCommerce Website Redesign
That Boosted Revenue by 37%

About the Client

DKYarn is a niche online store specializing in high-quality yarns and knitting supplies for passionate crafters and professionals. With a growing customer base, the brand needed a modern, conversion-focused website that not only looked great but also performed seamlessly across devices.

Project Goals

Redesign the existing website with a modern and clean interface
Improve navigation and shopping experience
Increase mobile usability and loading speed
Boost conversions and reduce bounce rates
Implement a personalized shopping journey for repeat customers

My Approach

I redesigned DKYarn with a clean, user-first layout and simplified navigation to enhance product discovery. Mobile responsiveness and checkout flow were optimized for smooth conversions. Speed improvements and trust-building elements like reviews and badges were implemented. Overall, the site was built to turn visitors into loyal customers.

The Results

increase in store revenue

37%

faster loading times

40%

Significant drop in bounce rate

35%

Higher return customer rate

30%

Before

After

Final Thoughts

This redesign wasn’t just a facelift—it was a performance-driven transformation that aligned with DKYarn’s business goals. By blending design aesthetics with strategic UX improvements, we were able to create a seamless shopping experience that directly impacted the store’s growth.

What the Client Said

A reliable and comfortable working relationship. Highly recommended. The new website looks amazing, but more importantly, it works—our sales and engagement have gone up consistently. We’re thrilled with the results!